WHO WE WORK WITH
One of the first things we go through with all our clients is understanding who their ideal customers are. We always say…
YOU CANNOT BE ALL THINGS TO ALL PEOPLE
And in the essence of practicing what we preach, we only work with a certain type of client.
So, let’s move on to who that is, and make sure we’re the right fit for each other.
You must be…
WANTING TO GROW
You’re running your own business and actively looking to grow it. This typically means you would like to see more revenue, more profit, more customers and better customer retention.
Well, we think this is self explanatory. This is a fundamental, if you’re not looking to grow your business and make it more sustainable then you’re on the wrong website.
Willing to Invest Time
You need to be able to invest some time. You know your business better than anyone else. Early on in our relationship you need to give us your time, so we can learn about your business and become an extension of it. Then, when the results start coming in… we require you to give us feedback. We can look at the numbers and the data, but you’ll know if things are working how you really want.
Sure, we have a bag of tricks we can pull out… But, mind reading isn’t one of them. If you can’t give us the time to be clear about your business goals and what you want to achieve, your ideal customers and what their biggest pain points are, and of course, how your product or service solves their problem… then it makes our job incredibly difficult.
Providing Real Value
Your product or service needs to provide your customers with real value. Yes we know, the term ‘value’ is subjective… So, to clear it up… you’re actually solving your customer’s problems with your product or service, not just masking them!
We have ethics, and if we are going to help you bring in more customers and grow your business, we need to know that you are actually helping all those new customers.
Willing to Invest Money
You have to be able to invest money. How much? That depends… What are your goals? What industry are you in? Who are your competitors and what are they doing? This is marketing, and it requires time, effort, and a budget to compete!
Yes we have some of the sharpest marketing minds in the world here at Phorge, BUT… we are not magicians, and we cannot create something from nothing.
And… Ideally You Will…
Have Existing Marketing Assets
Your existing marketing assets means you have a website, some social media presence, some historical marketing data and statistics… and an idea of what worked and what didn’t in the past.
Our main focus is delivering you the best possible results in the shortest possible time! Can we build websites, and create social media channels… Yes. However, it’s not our primary focus.
Make Marketing a Priority
You try to prioritise your marketing, and you understand how a good marketing campaign can drastically improve the growth of your business… and its sustainability.
We see significantly better results for our clients who do make their marketing a priority. It allows is to work together as a team with you, which in turn, speed up the process.
Have an Existing Database
There are two key channels you can generate more revenue and profit from. New customers from ‘cold’ marketing campaigns… And, tapping into your existing database working on repeat business, upsells, and cross-sells.
We focus on building you a database of clients that come back time and time again regardless. But… if you’ve got 500+ existing customers we can build your ‘internal’ marketing campaign around immediately, we’ll be able to help you reach your business goals much faster.
Turning Over $1 Million P.A. or More
A business looking to grow typically spends roughly 10% of their annual revenue on marketing each year. So, if you’re turning over around $1 Million Per Annum, it means you’ll have sufficient budget to target multiple advertising channels, discover what works very quickly, then build marketing assets that deliver you profit on autopilot.
We LOVE building our customers automated marketing systems that generate you revenue and profit on autopilot. These automated systems focus on new business and nurturing existing customer databases… And, they typically give the best results. So, if you have sufficient budget, it’s our preference to start here as this is what will get you the fastest, biggest and most sustainable results.